Priority Pass Private is here: Who will qualify?: Travel Weekly Asia

Airport lounge membership programme Priority Pass has launched a new service offering elite travellers a more elevated experience.

The new Priority Pass Private service offers expedited private check-in, security, VIP terminals, gourmet dining and discreet boarding directly to the aircraft.

The service is invitation-only and will be available for businesses like private banks and wealth management companies to offer as a perk to their clients.

Priority Pass Private will initially be available to businesses across Europe and the Middle East, granting access to its experiences at 76 airports across the world, including four in Asia: Hong Kong, Singapore, Shanghai and Taiwan. 

Christopher Evans, CEO of Collinson International, which owns and operates Priority Pass, said: “In today’s evolving world of luxury travel, the most discerning and high-net-worth travellers expect more than a seamless airport experience; they value time, privacy and exclusivity.

“Priority Pass Private was created to meet this need, transforming time in transit into time well spent.”