Coinciding with the TFWA Asia Pacific Exhibition & Conference earlier this month, integrated retail marketing, design and communications agency, Purple, gathered in Singapore as a complete 40-strong team for the first time since the global agency group was formed in 2020.
At the Asia Pacific travel retail event, Purple’s integrated skills were on show, playing a key role in helping its travel retail clients make an impact among key industry stakeholders.
This spanned the designing and building of exhibition stands; showcasing of new activation and permanent retail concepts; hosting of workshops and press events; and handling more than 30 media engagements across its roster of public relations clients.
Following the show, the Purplers set sail on a short ferry ride to the nearby Indonesian island of Bintan for an offsite meeting.
Based at the desert-themed glamping resort, Anmon, the Purple Nation of 12 nationalities came together to enjoy an action-packed agenda, commemorating the occasion by planting more than 200 mangrove trees in the intertidal zone of the Sebung River, supporting local coastal protection, biodiversity and carbon sequestration.
Purple Managing Partner, Olivier Grometto said: “Recognising and celebrating what has been achieved by this tremendous group during the past three years apart was made incredibly special by this moment as one together. This extraordinary, shared experience has strengthened the fundamentals of our business – talent, relationships and co-creation – as we continue to build on our mission of Purpling the World sustainably.”
Author: www.dfnionline.com
published 2023-05-31 08:29:22
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