Camping and glamping market trends in Japan and Thailand

1. Gorpcore, the fusion of hiking wear with everyday fashion emphasises comfort, breathability, and waterproofness.

2. Camping Tribes, forming communities of camping enthusiasts through social media and organizing group activities.

3. Wilderness Therapy, offering activities like digital detox, forest bathing, and campfire discussions catering to those seeking mental rejuvenation.

4. Cultural Immersion Camping, incorporating local culture into camping experiences to add depth and meaning.

5. MYOG (Make Your Gear), the rising trend of creating personalized camping gear, is popular in the US and Japan.

6. Material and Artisans, emphasizing sustainable sourcing of materials and supporting local craftsmanship.

7. Plug-ins & Extensions, designing add-ons to enhance the functionality of existing products.

8. Customization, allows consumers to personalize products according to their tastes and preferences.

Explore more at The STYLE Bangkok 2024 lifestyle and fashion exhibition taking place until Sunday, March 24, 2024, at Halls 1-4 of the Queen Sirikit National Convention Center.